THE CLASS, THE GLASS, THE GRASS AND NOT THE CRASS:

Tuesday,19th.November.2024.

THE CLASS, THE GLASS, THE GRASS AND NOT THE CRASS:

A brand is how you make your clients feel.
Nike never sells quality sporting footwear.
Nike sells confidence.

A brand is the experience you create.
Disney World never sells breathtaking away parks.
Disney World aspires all its clients to experience the place where aspirations attain their fruition.

A brand is the promise that you keep.
Patagonia never sells outdoor clothing.
Patagonia sells sustainability and living up to its environmental commitments.

A brand is the story that you narrate.
Rolex never sells ineffable watches.
Rolex sells status.

A brand is your dyed-in-the-wool culture.
WeWork never sells co-working spaces.
WeWork sells a culture rife with creativity and connections via shared workspaces.

A brand is your dyed-in-the-wool differentiation.
Tesla never sells electric units of carriage.
Tesla sells artistic, creative, romantic, imaginative, Imagineer, innovative, productive and socially fun products whose mission is to propel the world to sustainable energy.

• Ladies rock bottom loath appearing unattractive; to raid their purses, invest in beauty products and services.
• Gentlemen rock bottom fear landing at the Water Loo; invest in plots that promise them success mentally, physically, socially and spiritually.
• The long in the tooth, the aged, fear illnesses as they regress; invest in the healthcare.
• Children dread appearing numbskulls among their peers; to hunt, gather and enjoy their guardians, parents, sponsors and goodwill strangers’ bergs; may you invest in the educational berths.

Thanks so much.

By the Member of the Fourth Estate, Philosopher and Professor Daniel Masese.

Daniel Masese