THE CLASS, THE GLASS, THE GRASS AND NOT THE CRASS:

Thursday,07th.November.2024.

THE CLASS, THE GLASS, THE GRASS AND NOT THE CRASS:

Branding builds loyalty; marketing generates responses.

Branding creates relationships; marketing creates the insatiable needs and wants.

Branding defines trajectory; marketing defines tactics.

Branding is long term oriented; marketing is short term tailored to.

Branding is macro; marketing is micro.

Branding is the being; marketing is the doing.

Branding is the why?
Marketing is the how?

Thanks so much.
By the Member of the Fourth Estate, Philosopher and Professor Daniel Masese.